A loyalty program should be easy to explain in one breath and valuable enough that the client cares about reaching the next reward.
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Most programs reward visits, but you can also think about referrals, reviews or retail depending on your goals. Do not create ten earning rules at once. Start with the behavior most connected to retention or growth.
Know the approximate value and cost of the reward before launching it. A loyalty program is supposed to increase lifetime value, not quietly erase the margin on clients who were already coming back.
Visible progress makes the program real. If the client has to ask you how many punches she has every time, the system is creating admin instead of reducing it.
Watch return rate, average time between visits and reward redemption. A program that gets used but does not improve retention may need a different threshold or reward.
The Glo Card gives clients a visible loyalty experience inside the branded portal while the artist can connect loyalty with the rest of the client record.
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