Aftercare automation guide

How to automate spray tan aftercare texts without making them feel robotic

Build aftercare automation around the completed appointment: confirm the client's messaging eligibility, provide the artist-approved rinse plan, share an accessible aftercare link and check in about the result. Keep promotional follow-up separate, and test the timing before turning messages on.

Published by Tan Concierge · Updated

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01

1. Get clear permission before recurring automated texts.

Do not make the first automated text the place where you ask permission to text. Capture opt-in during an intake, portal flow or another clear consent step, and keep opt-out signals authoritative. Requirements can vary by jurisdiction, carrier and message type, so keep your consent process documented and review it for your business.

02

2. Split the client journey into useful moments.

Prep belongs before the appointment. Rinse instructions belong after the service. Longer-term care, review requests and rebooking should come later. Smaller messages sent when they are useful usually beat one enormous aftercare paragraph.

03

3. Make the template sound like your studio.

Write the message once in the same tone you would use manually. Keep the important instruction early, use the client's context where appropriate and remove filler that only exists because it is an automated template.

04

4. Have a non-SMS fallback.

If the client has not consented to recurring SMS, the workflow should not quietly text anyway. Email, a client portal or a copied link can carry the first-contact information until the client chooses to opt in.

05

Build a timeline around useful client moments.

Use these moments as a planning checklist, then choose timing that fits the service, product instructions and client. These are workflow examples, not preset Tan Concierge settings.

  • Before the visit: provide prep instructions early enough for the client to use them.
  • A prep check-in asks whether the client is ready or has questions. It does not replace the prep instructions.
  • After the service: share the specific rinse plan agreed with the artist and a link to aftercare.
  • After the expected development window: ask how the result looks and whether the client needs help.
  • Later: consider a review or rebooking message only when relevant and appropriate for that client.
06

Start with two short message examples.

Aftercare example: "Hi [first name], thank you for coming in today. Your rinse plan is [artist-approved rinse time]. Your care instructions are here: [care link]. Questions? Contact us at [studio contact]."

Result check-in example: "Hi [first name], how did your tan develop? Let us know what you liked or what you would want different next time. Contact us at [studio contact] if you need help."

The bracketed fields are writing placeholders, not supported software merge tags. Replace them using your tool's actual fields, preview the final message and include any required messaging disclosures. Avoid a generic rinse time that could conflict with the solution used.

07

Test the awkward cases before enabling automation.

Use a test record and a contact you control. Confirm the correct client, appointment time and time zone, then review what happens when the appointment changes. Check current plan eligibility and message costs before enabling a workflow.

  • A canceled visit should not receive a completed-service aftercare message.
  • A rescheduled visit should not keep the old timing.
  • Missing or withdrawn SMS permission should prevent an SMS send.
  • A missing name, rinse plan or link should not produce a broken message.
  • Overlapping workflows should not send the same reminder twice.
  • Replies should reach a place your studio actually checks.
Inside Tan Concierge

How Tan Concierge helps

Client Concierge lets the artist control message copy, timing and channel while Tan Concierge handles the remembering. SMS eligibility is kept separate from simply having a phone number on file.

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Questions, answered

What artists usually want to know.

Should all clients receive the same rinse-time text?

No. Use the artist-approved plan for the product and service provided. A generic time can conflict with the client's actual instructions.

Is a prep check-in the same as prep instructions?

No. Prep instructions explain what to do before the appointment. A check-in asks whether the client is ready or needs help. Plan them as separate parts of the client experience.

What if a client cannot receive automated texts?

Do not send an SMS simply because a phone number is on file. Offer the care information through an appropriate available channel, such as the client portal, an eligible email or a link shared during the appointment.

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