Good automation removes remembering from the artist without removing the artist's voice from the client experience.
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Do not make the first automated text the place where you ask permission to text. Capture opt-in during an intake, portal flow or another clear consent step, and keep opt-out signals authoritative. Requirements can vary by jurisdiction, carrier and message type, so keep your consent process documented and review it for your business.
Prep belongs before the appointment. Rinse instructions belong after the service. Longer-term care, review requests and rebooking should come later. Smaller messages sent when they are useful usually beat one enormous aftercare paragraph.
Write the message once in the same tone you would use manually. Keep the important instruction early, use the client's context where appropriate and remove filler that only exists because it is an automated template.
If the client has not consented to recurring SMS, the workflow should not quietly text anyway. Email, a client portal or a copied link can carry the first-contact information until the client chooses to opt in.
Client Concierge lets the artist control message copy, timing and channel while Tan Concierge handles the remembering. SMS eligibility is kept separate from simply having a phone number on file.
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