Start with the promise you are making.
Define exactly what the monthly fee includes. One tan, two tans, member pricing, an upgrade, retail savings or other perks all create different service costs and client expectations.
Estimate redemption instead of assuming extremes.
Not every member will use every included benefit every month, but building the model as if nobody uses the service can hide risk. Estimate a realistic redemption rate and test what happens when usage rises.
Subtract the variable cost of redeemed services.
Recurring revenue is not the same as contribution. Estimate the product and per-client supply cost attached to the services members are likely to redeem so you can see what remains before fixed expenses.
Keep the offer easy to understand.
The strongest membership is not automatically the one with the most perks. A clear offer that fits how clients already tan can be easier to explain, easier to deliver and easier to evaluate.
Inside Tan Concierge
Pressure-test the offer before you publish it
The free membership revenue calculator models recurring revenue, estimated redeemed services and contribution before fixed costs.
TRY TAN CONCIERGE FOR $1Questions, answered
What artists usually want to know.
Should a spray tan membership be unlimited?
It does not have to be. Included-service memberships, member pricing and perk-based memberships can all work. The structure should match your capacity, client behavior and service cost.
What should I model before launching?
Model the monthly fee, member count, included services, expected redemption and variable cost per redeemed appointment. Then stress-test the offer at higher usage.
Tan Concierge
Your talent should not be buried under admin.
Keep the booking system you already use. Add the client memory, follow-through and business tools built specifically for spray tanning.
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